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Helping agencies govern AI without slowing down. Founder, Brains Before Bots. Former Agency Partner.
Jul 14, 2026
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1 min read
What today's Live is built to answer, before a client or a competitor answers it for you.
Jul 7, 2026
2 min read
Where AI is quietly re-pricing what your agency is worth, and the three questions that show you first.
Jun 30, 2026
3 min read
AI is making agency teams faster. For most founders, it is not showing up in margin. Here are the two structural reasons why, and what the first step to fixing it looks like.
Jun 23, 2026
Most agencies haven't had to answer the value question precisely. When output stops being scarce, the question arrives.
Jun 16, 2026
The AI maturity ladder, used as a mirror rather than a scorecard
Jun 9, 2026
The data points at the outcome. Here's what's producing it.
Jun 2, 2026
When the agency got faster and the P&L didn't notice
May 26, 2026
Three conversations happened in your agency this quarter. The one that matters didn't get scheduled.
May 19, 2026
AI made your team faster. Most agency founders can't name the margin that moved. Three honest answers — and the one useful first move.
May 12, 2026
4 min read
Three questions clients are already asking. What consistent looks like. And one prompt to find out where your team stands.
May 5, 2026
6 min read
Strategy. Copy. Client data. Delivery consistency. Most agencies would give a different answer depending on who picks up the call.
Apr 28, 2026
Most agency leaders don't have an AI adoption problem. They have a visibility problem. Here's what that looks like — and why it matters.
Apr 21, 2026
5 min read
What UK agencies are building toward — and why the next eighteen months are the window to build it
Apr 14, 2026
7 min read
The governance model no agency sector body has published
Apr 7, 2026
8 min read
One in three in-house professionals is asking agencies about AI use. Fewer than one in ten agencies knows the question is live.
Mar 31, 2026
Creative professionals don't adopt what they're told to follow. They adopt what they understand, trust, and can make their own. Here's the sequence that gets you there.
Mar 24, 2026
Not the wrong rules. The wrong moment. Here's why timing outperforms content — and what embedded governance looks like in practice.
Mar 17, 2026
63% of in-house marketing and communications teams say they ask their agencies about AI use. Only 24% of agencies report being asked. That gap isn't a frequency problem. It's a qualification gap — and it has a practical answer.
Mar 10, 2026
The governance systems that saved my agency weren't built for crisis. They were built for pharmaceutical procurement. The resilience was a side effect.
Mar 3, 2026
Most AI governance frameworks fail not because organisations don't care — but because they ask more of people than working memory allows. Here's the framework designed around how agency teams actually work.
Feb 24, 2026
Two agencies. One crisis. The difference wasn't what we built — it was what had already been built.
Feb 17, 2026
71% of UK agency staff use unauthorised AI tools weekly. Bans don't stop usage—they drive it underground.
Feb 10, 2026
How one person's holiday exposed a £180K dependency web most UK agencies have already built
Feb 3, 2026
Why Air Canada's Legal Loss Matters for Your Agency
Jan 27, 2026
Why 71% of your team is using unauthorised AI—and what to do about it before your next Enterprise pitch
