A Brains Before Bots Publication
The weekly playbook that helps UK agencies win enterprise contracts competitors lose on AI governance.
When a client asks how your team uses AI — do you have a real answer? Not a policy. Not a vague "we use it responsibly." A real answer — one that holds up in a procurement questionnaire, a pitch room, or a client review meeting. Most agencies don't. The gap between "we're working on it" and "here's how we govern it" is where enterprise contracts are won and lost.
Every Tuesday you'll get one governance framework your team can use immediately, one operator story from the sharp end, and one practical takeaway — something actionable before the next issue arrives.
I ran two agencies in South Africa for nearly fifteen years. When an external crisis hit, one survived and one closed. Same market, same pressure — different structure. The one with formalised governance held. I only understood why it mattered in hindsight. Governance determines whether a business holds under pressure. AI is the current test. That's what I write about every week.
Michael MacDonald, Brains Before Bots